First, you would need to explain what it is, but then, you will quickly identify long-tail queries related to the central topic that should be discussed in separate articles. You will have a central topic and subtopics that are related to the main topic.įor example, let’s say you want to talk about Google Tag Manager. It is not realistic for smaller or newer websites to hope to rank on head terms easily. Trying to rank on head terms is more difficult and usually offers limited ROI. Even if they drive more potential traffic, they usually are very broad and don’t provide clear insights regarding what users are looking for. Head terms, on the contrary, are short (one to three words), hard to rank for, and more general. Also, they are usually composed of more than three words, which makes them more qualified because they offer clearer search intents. However, depending on your niche, you will often see other SEO specialists target them, making competition different for each industry. Compared to head terms (see below), those long tail queries are less competitive, they are, therefore, often easier to rank for. It was created by Chris Anderson in 2004 to conceptualize a business strategy focused on products with low demand but high attractiveness to a niche market, not on high demand and easy-to-find products.įor SEO, the long tail theory emphasizes the same principles: niche, low search volume keywords offer significant advantages. The concept of the long tail is not SEO-centric. Long tail keywords get their name from their position on the search demand curve.

Long tail pro keyword