free Blue Ocean Strategy for iphone download

Are there legal or environmental issues in disposing of the product safely?.How easy is it to dispose of the product?.Does use of the product create waste items?.How easy is it to upgrade and maintain the product?.Does the product require external maintenance?.Do you need other products and services to make this product work?.Does the product or service deliver far more power or options than required by the average user? Is it over-charged with bells and whistles?.How effective are the products features and functions?.

Is the product easy to store when not in use?.Does the product require training or expert assistance?.If yes, how costly and how difficult is this?.Do buyers have to arrange delivery themselves?.How different is it to unpack and install the new product?.How long does it take to get the product delivered?.How secure is the transaction environment?.Is the place of purchase attractive and accessible?.How long does it take to find the product you need?.The Buyer Experience Cycle is “a buyer’s experience broken into a cycle of six stages, running more or less sequentially from purchase to disposal.” There are two dimensions in the buyer utility map: buyer experience cycle and the utility levers. Get your copy here Two Components of the Buyer Utility Map It’s composed of two axes: along the horizontal axis is the buyer experience cycle, and the along the vertical axis are the utility levers. It outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service.” It “…helps to get managers thinking from a demand-side perspective. You’ll also get so see some real-world examples of how companies are using it to deliver value to their customers.īut first, what is the buyer utility map? In this article, you’re going to learn what the buyer utility map is and how you can find hidden opportunities in your industry. Along with the strategy canvas, this tool helps you uncover opportunities that everyone else is taking for granted. Buyer utility map is a tool from the Blue Ocean Strategy that allows you to visually map out the entire buyer’s journey against certain criteria.

Free Blue Ocean Strategy for iphone download